News

The Oak Celebration Concludes with Charleston

December 2021
In each of the last three issues of On The Surface we have featured one of the designs in our new Oak collection. This month, we conclude our salute to the mighty oak, America’s national tree, with Charleston.
Just in case you missed them, our other new textured RTF oaks are WilliamsburgCarolina, and Highlands. Each of these new oak designs has a TFL match with Funder America.
All four of the new oak introductions can be flat-laminated, post-formed, membrane-pressed, miter-folded and profile wrapped for use in commercial and residential furniture, store fixtures, kitchen cabinets, closet systems and much more.

Own a Home Just Like Elon Musk’s for Under $50,000

November 2021
Backyard Boxabl Install in Texas – Are You Ready for the Hour House! – YouTube
Rumor has it that Elon Musk took up residence in a 375-square-foot pre-fabricated home after he bolted from California to Texas.
Not only has the tiny home’s maker, Boxabl eluded to Musk being a customer, the billionaire of Tesla and SpaceX fame, tweeted that he was indeed living (as least temporarily) in one of the home’s on SpaceX’s campus in Boca Chica, Texas.
Looks like Musk is once again ahead of the curve. Las Vegas-based Boxabl reportedly has a wait list numbering tens of thousands of customers for its prefab homes that sell for $49,500. The houses ship flat pack and assemble in less than a day.
Check out this video to see a Boxabl home set up and take a tour of its interior.

Robust Remodeling Market to Keep on Keepin’ on

November 2021
Strong growth in home improvement and maintenance expenditures is expected to continue over the coming year, according to the Leading Indicator of Remodeling Activity (LIRA) released by the Remodeling Future Program at the Joint Center for Housing Studies of Harvard University.
The LIRA projects year-over-year gains in annual improvement and repair spending will reach 9 percent in the fourth quarter and maintain that pace into 2022.
“Residential remodeling continues to benefit from a strong housing market with elevated home construction and sales activity and immense house price appreciation in markets across the country,” said Carlos Martín, project director of the Remodeling Futures Program at the Center. “The rapid expansion of owners’ equity is likely to fuel demand for more and larger remodeling projects into next year.”
“With these tailwinds, annual improvement and repair expenditures by homeowners could reach $400 billion by the third quarter of 2022,” said Abbe Will, Associate Project Director of the Remodeling Futures Program. “Yet there are several headwinds that could still taper the expected growth in remodeling spending including the rising costs of labor and building materials, as well as increasing interest rates.”

The Celebration Continues with Williamsburg Oak

November 2021
In 2004, the mighty oak was selected as America’s tree in a nationwide vote organized by the National Arbor Day Foundation. Oak bested redwood 101,000 to 81,000. Dogwood, maple and pine rounded out the top five trees receiving the most votes cast by citizens of all ages.
Oak is the most widespread of hardwoods with more than 60 species growing in the United States. Oak is prized for its strength, beauty and furniture-grade lumber. Due to its endearing and enduring qualities, it’s little wonder that oak is also the official tree of six states: Connecticut, Georgia, Illinois, Iowa, Maryland and New Jersey.
Synergy celebrates America’s tree this month with Williamsburg Oak. It is one of four new oak designs we have recently introduced that have a TFL match with Funder America. The others are Carolina OakHighlands Oak and Charleston.
Each of these textured RTFs can be flat-laminated, post-formed, membrane-pressed, miter-folded and profile wrapped for use in commercial and residential furniture, store fixtures, kitchen cabinets, closet systems and much more.

Carolina Oak: OAKtober Party Crasher

October 2021
Illinois is observing OAKtober, a month-long celebration of white oak, the official state tree.
In addition to the Land of Lincoln, variations of oak are the state trees of five other states including:
  • Connecticut, Charter oak;
  • Georgia, lively oak;
  • Iowa, bur oak;
  • Maryland, white oak; and
  • New Jersey, northern red oak.
Synergy Thermal Foils crashes the party with Carolina Oak, a new textured RTF destined to become a favorite for furniture and cabinets. Carolina Oak is one of four oak designs that we are introducing, the others being Highlands Oak, Charleston, and Williamsburg. Each of these new oak designs has a TFL match with Funder America.
All of our new products can be flat-laminated, post-formed, membrane-pressed, miter-folded, and profile wrapped for use in commercial and residential furniture, store fixtures, kitchen cabinets, closet systems, and much more.

Online Tour Explores Eggers’ $500 Million Mill

October 2021
Egger Wood Products, one of our Matching Program partners, offers a “virtual tour” of its $500 million manufacturing plant in Lexington, NC, that began operating last fall.
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The tour features 13 segments, each focusing on a different area of the 1-million-square-foot facility spanning from the woodyard through the design center. In between our highlights of the plant’s automated systems for manufacturing particleboard and thermally-fused laminate.
Take the virtual tour.

CPA Survey Finds Most Wood Panel Makers Fret Federal Vaccine Mandate

October 2021
A recent survey by the Composite Panel Association revealed that more than three-quarters of its members worry that federal COVID-19 vaccine mandates will result in the loss of employees, further worsening a dearth of production workers.
The CPA survey was triggered by President Joe Biden’s executive order calling for the Occupational Safety and Health Administration to develop an emergency workplace standard. Companies with more than 100 employees would require all employees to either be fully vaccinated or be subject to weekly COVID-19 testing.
While the timing and specifics of an OSHA emergency standard are not yet known, survey respondents are concerned mill production might be negatively impacted. Some participants said the potential of employees quitting as the result of vaccine orders could result in production disruptions.
The OSHA emergency standard is part of the Biden Administration’s six-pronged, national strategy to encourage more Americans to get vaccinated to combat COVID-19.

Video Highlights Woodworking Careers

September 2021

Three woodworking organizations partnered to produce a six-minute video that is airing on public television stations nationwide to create awareness of career opportunities in the wood products industry.

The video, produced by “In Depth with Laurence Fishburne,” an award-winning educational television series highlighting the evolution of education, medicine, science, technology, and industry through inspiring stories. It was funded by the Association of Woodworking & Furnishings Suppliers (AWFS), Architectural Woodwork Institute (AWI), and Woodwork Career Alliance of North America (WCA). In addition, a one-minute commercial version of the video (below) was produced. It will air on Fox Business Network and other cable networks.

The program showcases the operations of Hollywood Woodwork, a high-end commercial architectural woodworking firm in Hollywood, FL. It introduces the audience to potential careers in a modern woodworking facility using advanced machinery in a safe and clean environment.

Those interviewed in the video discuss skills needed for wood industry careers, education and training opportunities, and various career pathways available.

Read more.

New Furniture Orders Riding a Hot Streak

September 2021

New orders for residential furniture are continuing to roll, rising 7% in June compared to June 2020, according to accounting firm Smith Leonard. In its August 2021 Furniture Insights, Smith Leonard noted that June’s increase is especially special when considering that June 2020 registered a 30% increase over June 2019.

New furniture orders have now recorded 13 months of year-over-year growth.

“Year to date, new orders were up 51% over the first half of 2020 and up for 94% of the participants,” said Ken Smith, managing partner of Smith Leonard. “For comparison, new orders in the first 6 months of 2021 were up 37% over the first 6 months of 2019. We continue to think that the comparisons to 2020 for the rest of this year will be tough to beat.”

Smith noted that furniture shipments are being hampered by supply shortages. “Freight issues are a major problem, with container shortages continuing, causing significant price increases, if you can even get them,” Smith said. “Some are blaming some of the large retailers for tying up containers. Labor issues continue. We have read articles about how many are just not looking for jobs. Reasons include not only government stimulus and increases in unemployment checks, but also some have taken the opportunity to start their own small businesses. Some have decided to just retire, and some point to cost of daycare, making it better to just stay home. Others have pointed to the fear of contracting COVID-19.”

Backlogs continued to increase as orders in dollars exceed the dollar value of shipments. Backlogs were 153% higher in June than in June 2020, according to Smith Leonard.

“Expectations are for the overall economy to continue to expand, although at a slower rate, but still expectations are for over 4% into 2022,” Smith said. “We would think that the furniture business should continue its expansion as well, with shipments continuing to grow as backlogs are brought down. This would indicate that volume does not appear to be the issue. Profitability may be the problem as costs are going up faster than price increases can be put in place. It is hard to anticipate three months out, when products will be made, based on price lists being put out today.”

Read the full report.

Highland Oaks: Beautiful and Durable

September 2021

Design trends come and go but the popularity of oak as a favorite for furniture and cabinets endures. Synergy Thermal Foils has expanded its oak offerings with the introduction of four new designs: Highlands Oak (shown), Carolina, Charleston, and Williamsburg. Each of these new textured oaks is a perfect match with TFL panels from Funder America. Our versatile and durable family of products can be flat-laminated, post-formed, membrane-pressed, miter-folded and profile wrapped for commercial and residential furniture, store fixtures, kitchen cabinets, closet systems and much more.
synergythermofoils.com

Bullish on Housing

January 2021
In a year marked by economic fits, the U.S. housing market proved surprisingly resilient in 2020.
According to the U.S. Department of Housing and Urban Development and the U.S. Census Bureau, housing starts hit1.55 million annualized units in November, up 2.8% from the year before. Meanwhile, sales of newly built, single-family homes in November stood at 841,000 on an annualized rate, 20.8% higher than November 2019.
Economists for a wide variety of organizations see even better days to come for the housing industry in 2021. Here are highlights of some of those rosy forecasts.

 

National Association of Home Builders: Home builder confidence enters 2021 at near record highs. New home sales growth will likely slow but will remain strong due to a “shifting geography of housing demand to lower-density markets and historically low interest rates.” Home builders will continue to face higher costs for materials and contend with an ongoing labor skills shortage. “Remodeling demand should remain strong and expand further.”

 

Realtor.com: “We expect housing’s winning streak to continue in 2021 as seasonal trends normalize and some of the frenzied momentum fades thanks to fresh affordability challenges.” Single-family starts are seen increasing 9%.
Redfin: “The housing market will remain strong through 2021 as the economy recovers from the pandemic-driven recession.” Among Redfin’s 2021 predictions:
  • Mortgage rates will rise slowly but remain historically low at 3%;
  • There will be more home sales than in any year since 2006, but price growth will slow.
  • More new homes will be built next year than in any year since 2006… Building permits were up 21% from September to November compared to the same time the year before year.
  • The number of Americans relocating will be the highest it has been in 16 years. In 2021, the number of Americans moving across county lines will surpass 14.5 million, as everyone settles into their post-pandemic ways of living. That will be more than a 25% increase in out-of-town movers from 2018 when 11.4 million Americans moved across county lines.

Read more.

Zillow: “(We) expect a perfect storm of market conditions to create the hottest spring shopping season in recent memory, with sales happening quickly and often above list price. It’s likely COVID-19 vaccine distribution will be well underway in the U.S. by the spring, and local economies and schools should be in the process of opening back up. Many will also have more certainty about whether their jobs will be performed remotely in the long term, adding buyers to the market who had been waiting for that to be settled. Add in expectations for mortgage rates to rise later in the year, and we could see a buyer frenzy as they look to lock in rates as low as possible.
“2020 has been a remarkably strong year for the housing market, with sales on pace to grow 6% from 2019 despite essentially pressing ‘pause’ for a few weeks in the heart of the spring shopping season. We expect that mark will be shattered next year, forecasting 21.9% annual growth for a total of 6.9 million homes sold. That would be the biggest annual sales growth since 1983.”

Gearing Up for 2021

January 2021

Overview

In this issue of On the Surface, we say hello to 2021; shine a spotlight on Ginger Spicewood and take sneak a peek at what economists expect will be a very good year for the U.S. housing industry.

Gearing Up for 2021

Dear Colleagues,
2020 was a year that none of us will ever forget. We watched in disbelief as a year that began with great optimism was hijacked by a global pandemic that dramatically altered the way we work and live.
While we are happy to have 2020 in the rearview mirror, we are also grateful to all of you who supported Synergy during the most extraordinary of times. It wasn’t always easy, but we not only survived the worst that the pandemic could throw at us, we’ve emerged stronger than ever. We’re excited to watch the New Year unfold and see what new opportunities avail themselves.
We greatly look forward to continuing to serve you as the most-trusted source of 3D Laminates, 2D Laminates and Foils.
Thank you and good luck!
Your friends at Synergy Thermal Foils