Video Highlights Woodworking Careers

September 2021

Three woodworking organizations partnered to produce a six-minute video that is airing on public television stations nationwide to create awareness of career opportunities in the wood products industry.

The video, produced by “In Depth with Laurence Fishburne,” an award-winning educational television series highlighting the evolution of education, medicine, science, technology, and industry through inspiring stories. It was funded by the Association of Woodworking & Furnishings Suppliers (AWFS), Architectural Woodwork Institute (AWI), and Woodwork Career Alliance of North America (WCA). In addition, a one-minute commercial version of the video (below) was produced. It will air on Fox Business Network and other cable networks.

The program showcases the operations of Hollywood Woodwork, a high-end commercial architectural woodworking firm in Hollywood, FL. It introduces the audience to potential careers in a modern woodworking facility using advanced machinery in a safe and clean environment.

Those interviewed in the video discuss skills needed for wood industry careers, education and training opportunities, and various career pathways available.

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